In the Beginning
Giorgio Armani was born in a small Italian town called Piacenza, raised with an older brother and younger sister. His parents raised him together throughout his years in secondary school. Armani wished to pursue a career in medicine, and as such, he chose to enroll in the Department of Medicine at the University of Milan. After three years, however, he made the decision to leave school and join the military. If he was making an attempt to escape the medical profession he was sorely mistaken as the army assigned him to work in the military hospital in Verona. While there, he would attend shows at the arena, and finally, begin to consider an entirely different career path.
Following his foray into the armed forces, Armani took on a job as a window dresser at La Rinascente, a Milan department store. Shortly after he found himself a salesperson for the menswear department where he learned a plethora about the marketing aspect of the fashion industry. He did not stay with La Rinascente forever, obviously, and in the mid-sixties, he moved to Nino Cerutti where he took up an entirely new profession: designing menswear. At the time, menswear and men’s styles, in general, were extremely lacking as all of the work seemed to go into women’s clothing. That being said, Armani’s talents were in high demand. In addition to working for Cerutti, he did freelance work, providing designs for up to ten manufacturers at a time. As 1960 nearly drew to a close, Armani met with Sergio Galeotti and architectural draftsman. There are some meetings in our lives that define the rest of our lives, and this was one of them. Galeotti, in 1973, convinced Armani to open his very own office in Milan, which led to a period of collaboration between Armani and several other companies including Hilton, Scions, Gibo, and even Tendresse. Armani’s rise to fame was swift from here as he was featured on several runway shows, and this experience allowed him to begin experimenting with his own style in many different ways. Rather than focusing on working at a department store, he was finally able to realize his dream and was well on his way to becoming the fashion designer that we know and love. In mid-1975, Armani founded Giorgio Armani S.p.A. in Milan alongside Galeotti. In 1976 he was ready to produce his first line of both men’s AND women’s clothing. With the clothing industry, Armani would develop an innovative relationship, and he quickly began producing for the United States. Now he was far more than a local clothing manufacturer – he had moved to the international stage and all eyes were upon both him and his work. The Armani label quickly became known all over the world 1n 1988 Armani crossed the Silk Road, opening a store in China. It was a small shop, but it was quickly followed by a flagship store in Shanghai n 2004. As of right now, Armani plans to establish even more. As of the year 2009, Armani was responsible for a retail network that included 60 Armani Boutiques, 11 Collezioni, 122 Emporio Armani, an As of 2009, Armani has a retail network of 60 Giorgio Armani boutiques, 11 Collezioni, 122 Emporio Armani, 94 A/X Armani exchange, 1 Giorgio Armani Accessori, and 13 Armani Junior stores spread over 37 different countries. In 2009 it had been confirmed that the network had grown to more than 60 boutiques, 11 Collezioni, and 1 Armani Junior store of a total of thirty-seven countries.
Most Known For
Armani is most known for launching an international clothing line that changed the way we look at clothing forever.
Where Is He Now?
Armani is still designing clothes for both casual and formal wear.